Privacy Policy

1Information we collect

We collect the details you give us when you create an ExtraMiles account or contact us, and the transaction records our partners send when you earn miles.

• Account details — your name, email address, mobile number and country.
• Earning activity — the partner, date and value of qualifying transactions, and the miles awarded.
• Redemption activity — the rewards you redeem and the miles they consume.
• Technical data — device, browser and approximate location, used to keep the service secure.

2How we use your information

Your information is used to run the loyalty programme and to improve it — never sold.

• Crediting miles to your account and processing redemptions.
• Verifying your identity and protecting accounts against fraud.
• Sending transactional messages, such as one-time passcodes and statements.
• Sending offers and newsletters, where you have opted in.

3Sharing with partners

Earning miles requires a partner to confirm your transaction, so we share the minimum needed to match it to your account — typically your membership identifier, not your contact details.

When you follow a partner link from ExtraMiles, that partner's own privacy policy governs what they collect on their site.

4Marketing choices

Marketing email is opt-in and every message carries an unsubscribe link. Unsubscribing stops marketing email but not the transactional messages needed to operate your account, such as passcodes and security notices.

5Data retention

Account and transaction records are kept while your account is active, and afterwards only as long as needed to meet legal, accounting and fraud-prevention obligations. Records we no longer need are deleted or anonymised.

6Security

Data is transmitted over encrypted connections and access is restricted to staff who need it. Passwords are stored only in hashed form — never in plain text — and we will never ask you for your password by email, phone or message.

7Your rights

You can ask us to show you the personal data we hold, correct it, delete it, or stop using it for marketing. Write to the address below and we will respond within the period required by applicable UAE law.

8Cookies and local storage

We use browser storage to keep you signed in and to remember preferences such as your language. We do not use it to build advertising profiles.

9Changes to this policy

If we make a material change we will update the date on this page and, where the change affects how we use your data, tell you directly.